Astro, Hydra, Moxie, and more: MAX Day 1

Adobe is definitely all about the experience. I must say they did a pretty swell job with the keynote experience this morning. Seemed a little Apple-esque (in a good way) and maybe even a little more rockin'. Here are some really cool things introduced at the keynote:

• Astro. Code name for Flash player 10. They did a simple HD demo with H.264 in Flash on the big screens, it looked great. They're also adding in some elementary native 3D support in the player. Rotation and position on x, y, and z axis. Smaller stuff included Flex framework caching and bidirectional text support (along with a lot better text support in general). Pretty good post on Astro here.


• Hyrda. Code name of application for creating custom filters. Adobe figured instead of making custom filters at the request of the community they could just turn it over to the community completely. Great idea. This one's available on labs via Adobe Image Foundation Toolkit.


• Moxie. Code name for Flex Builder 3. Some cool features coming up, including profiling performance of your Flex app and refactoring for easy updates to code. Some more on that here. Plus, Flex 3 Beta 2 now available.


• Other stuff (not cause it's less important). They showed off Adobe Media Player, some really cool and innovative AIR applications, Adobe Premiere Express, and talked about how the internet experience coupled with technology is changing.

It's been a great conference so far. I'd go into some of my sessions, but I am dang tired.